Free SEO tool
See which keywords your competitors rank for and you don't
Enter your domain. We detect your market, find the competitors who outrank you, and show you the exact keywords behind the gap.
Why the keyword gap is the fastest way to grow organic traffic
Every competitor ranking above you is proof that a keyword is winnable. They have already tested the demand, survived the algorithm and shown Google that the topic belongs in the results. A competitor keyword analysis skips the guesswork: instead of brainstorming topics and hoping, you get a list of terms that are already sending traffic to somebody in your market.
That list is your keyword gap. It is the difference between the keywords your competitors rank for and the ones you do. Most sites find their gap is far larger than they expected, and that the easiest wins sit in the long tail rather than on the head terms everyone fights over.
This tool runs the analysis on live ranking data, for free, with no signup. Enter a domain and you get the competitors, the shared keywords, the search volumes and the difficulty scores. If you want the articles that close the gap written and published for you, see how Bunzy publishes SEO content on autopilot, or read our SEO and AI visibility guides.
How the competitor keyword analysis works
Enter your domain
No signup and no tracking code. We detect the market and language you actually compete in, so the data reflects the results your buyers see.
We find who outranks you
We pull the domains that share the most ranking keywords with you. These are your real search competitors, which are often not the businesses you think of as rivals.
You get the gap
Every keyword a competitor ranks for and you do not, with search volume, difficulty and their position. Sort by difficulty to find what you can win first.
What people use it for
Competitor keyword research
Find the terms driving traffic to the sites above you, and stop inventing topics from scratch.
Building a content calendar
Turn the gap into a publishing plan, easiest keywords first, so early wins fund the harder ones.
Checking organic traffic
See roughly how much search traffic a competitor pulls, and which pages earn it.
SEO gap analysis before a redesign
Know which keywords you already hold before you change URLs, so you do not lose them.
Pitching a client or a founder
A concrete list of missed keywords is a far stronger argument than a generic SEO deck.
Sizing a new market
Check who owns the search results in a country or niche before committing budget to it.
Frequently asked questions
How do I find out what keywords my competitors rank for?
Enter your own domain above. The tool identifies the sites that share the most ranking keywords with you, then lists the keywords they rank for that you do not, with search volume and difficulty for each.
What is a keyword gap analysis?
A keyword gap analysis compares the keywords two or more sites rank for and isolates the ones your competitors have and you are missing. Those keywords are usually the fastest route to new organic traffic, because a competitor ranking there already proves the term is winnable.
Is this competitor keyword analysis tool free?
Yes. The analysis runs for free with no signup and no credit card. A deeper report with the full keyword list and the strategy behind each competitor is available when you start a Bunzy trial.
How do you decide who my competitors are?
We use search overlap rather than your own list. The domains that rank for the most of the same keywords as you are your real search competitors, which often includes publishers and comparison sites rather than only direct business rivals.
What does keyword difficulty mean here?
Difficulty estimates how hard it is to reach the first page for a keyword, based on the strength of the pages already ranking. Lower scores are more reachable for a newer site, so sorting by difficulty is usually the fastest way to find your first wins.
Do I need to install anything or verify my site?
No. There is no tracking code, no DNS change and no Search Console connection. The analysis uses public ranking data, so it works on any domain, including a competitor's.
Can I run the analysis on a competitor's domain instead of my own?
Yes. Enter any domain and you will see the competitors and keyword gap for that site. It is a common way to research a market before you enter it.
How accurate is the search volume?
Volumes are monthly averages from live keyword databases, so treat them as a reliable guide to relative size rather than an exact visitor count. The ordering between keywords matters far more than the absolute number.
How often does the ranking data update?
The underlying ranking and volume data refreshes continuously, so an audit reflects recent positions rather than a fixed snapshot. Rankings move, so it is worth rerunning an audit every few weeks.
What should I do with the keyword gap once I have it?
Pick the lowest-difficulty keywords with real volume and publish a genuinely useful article for each, consistently. That is exactly what Bunzy automates: it turns the gap into a daily publishing plan and writes the articles for you.